Alexandra has been working in communication and branding for 15 years. She was never traditionally employed; she started with a client on Social Media (back when Social Media looked completely different) and from there built a portfolio of clients, becoming a freelancer.
By the age of 24, she already had her first employee and by 28, she had established a full-fledged advertising agency. She closed it and enrolled in the Faculty of History and Theory of Art, remaining a consultant for an extended portfolio of clients under the BEAM brand.
She is a proponent of the Slow Branding concept, about which you can learn more on her website: www.workwithbeam.com