At half a century of life and with three decades of experience in the MarCom industry, Ileana Badiu now lives “at the Superlative of her age.” She has been a witness to the evolution of communication industries in Romania and shares that agency life continues to bring her joy even today, 29 years later.
One of her soul projects, “SuperAge by Ileana Badiu,” addresses menopause and perimenopause along with all the accompanying changes. A presentation, divergent from reality, which her son Sasha received at school, inspired her to initiate public discussions about menopause. The idea was reinforced by the fact that in 2023, menopause is still a taboo subject, and women themselves “take a seat” because they enter menopause earlier than their mothers did.